Allwyn
our Responsibilities

Good practice can
do great things

At Allwyn, being responsible isn’t just how we approach business — it’s a part of who we are. From how we partner, hire, and innovate, to how we make games safer, we embed integrity and care across everything we do.

This is supported our four responsibility pillars — Play, Partners, People, and Planet — and the belief that doing the right thing is the best way to achieve positive change.

Play

Making safety a priority

When people play safely, everyone benefits. That’s why we’re committed to making gaming safer, fairer, and more sustainable for all.

We embed responsibility into everything we do — from game design and marketing to player support — and raise the bar across all our markets using four core safety principles.

Set limits

Have the right mindset

Play when calm

Use our tools

Hear it from Nicole

At Allwyn we are developing a world-class set of safety standards to make our players safer when taking a chance. Our cross-market expert group is continually driving new approaches to innovation in player protection.

Nicole Garrett

Group Head of Responsible Gaming

Partners

Making a difference through shared values

We believe partnership is a force multiplier. Whether we’re working with suppliers, governments, retailers, or local charities, we choose collaborators who share our values — and our ambition to create lasting impact.

From strengthening communities to driving responsible innovation, our partnerships help us go further, faster — and do more good along the way.

Featured sponsorships

Wings for Life World Run

Allwyn has been a proud global partner of the Wings for Life World Run since 2023, continuously helping to raise funds and awareness and to find a cure for spinal cord injuries.

More than Equal

Allwyn are proud sponsors of More than Equal, a not-for-profit initiative that aims to give equal opportunities for female drivers in F1.

People

Building better futures, together

At Allwyn, we put people first — from our teams to the players and communities we serve. Creating a safe, inclusive, and empowering workplace isn’t just a goal, it’s how we operate.

Whether it’s championing diversity, investing in wellbeing, or unlocking personal growth, we’re building an environment where everyone can thrive.

Diversity & inclusion

We’re building a workplace where every voice matters. From gender and ethnicity to age, ability, and background — we embrace difference as a strength.

Our goal? A culture where everyone feels valued, respected, and empowered to be themselves — because when people belong, they thrive.

Occupational health and saftey

We’re committed to creating a safe, healthy environment where people can do their best work — and feel supported every step of the way.

From proactive wellbeing initiatives to clear safety protocols, we prioritise the physical and mental health of every team member, in every market.

Talent attraction and development

We seek out curious, committed people — then give them the tools to thrive.

From onboarding to upskilling, we offer personalised development plans, mentoring, and cross-market opportunities to help every employee shape a career they’re proud of.

Planet

Taking care of what we share

Sustainable supply chains

Ensuring ethical, responsible sourcing across every link in our value chain.

Resource consumptions

Reducing waste and using materials more efficiently across our operations.

Energy consumptions & green house gas emissions

Driving down emissions by investing in clean energy and smarter systems.

Explore our
ESG reports