Allwyn becomes Official Partner to Formula 1® to drive global brand

LUCERNE, SWITZERLAND, 11 FEBRUARY 2025 - Today, leading multi-national lottery operator Allwyn announces a new official partnership with Formula 1, starting in the sport’s 75th anniversary year. The multi-year partnership with Formula 1 represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across the globe, 750 million fans, and 96 million social media followers, as well as its reach across broadcast channels and entertainment outlets.

The partnership will reinforce Allwyn's position as an international brand driving community impact across the world, in support of its global growth plans.

At the heart of the partnership is the development of initiatives that will support the company’s ambition to be a positive contributor to society globally. With Allwyn and Formula 1 equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s ever-growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.

Karel Komárek Czech businessman , Allwyn Board Chair and Founder comments: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”

Robert Chvátal, Allwyn CEO, said: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”

Stefano Domenicali, President & CEO of Formula 1, said: “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”

ENDS

Notes to editors Allwyn’s partnership with Formula 1 has been entered into by Allwyn AG, the parent company of the Allwyn group, which is based in Lucerne, Switzerland. It is a global partnership that is not directed or targeted at any individual country.

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About Allwyn Allwyn is a leading multi-national lottery operator. Allwyn builds better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety across a growing casual gaming entertainment portfolio. The lottery-first approach of focusing on affordable recreational play has earned Allwyn leading market positions with trusted brands across Europe in Austria, Czech Republic, Greece and Cyprus, Italy, the United Kingdom, and the United States (Illinois). For more information about Allwyn and its initiatives, please visit www.allwyn.com.

**About Formula 1™ ** Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

Forward-Looking Statements This announcement may include forward-looking statements regarding certain of our plans and our current goals, intentions, beliefs and expectations concerning, among other things, our future results of operation, financial condition, liquidity, prospects, growth, strategies, pending acquisitions or other transactions, financing plans and the industries in which we operate. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. By their nature, forward-looking statements are inherently subject to risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that actual results and outcomes may differ materially from those made in or suggested by the forward-looking statements contained in this announcement. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of the annual report published by Allwyn International AG (formerly Allwyn International a.s.) and other documents we publish on our website.