Allwyn Advocates for Unity Through Historic “Peace Race” Cycling Tour
Responsibility
We are committed to being a responsible business. We want to do the right thing for our customers, our community, our employees, and the environment. Our ESG strategy helps us to structure our efforts and track our progress.
Championing Safe Play
Allwyn strives to lead the conversation for playing safely in all of its markets. Our top priority is, and always will be, protecting our customers.
Our approach
We’ve been able to achieve this via a range of methods including in-game tools, artificial intelligence to detect problem play and training our staff to recognise the signs.
Our commitments
Finally, because of our multi-national business, we can learn about best practices from a range of markets. That allows us to adapt our strategies to be market-leading for player safety.
0Accredited to EL and WLA standards
All our lotteries operate under these gaming standards.
0First in Europe
Allwyn was the first company to address safer play in affiliate marketing messages.
0AI risk detection
We utilise the latest technology across all our European businesses.
Our Impact
We are committed to fostering positive change by supporting initiatives that build stronger communities and promote equality. Through our efforts, we strive to create a more inclusive and fair society for everyone.
Wings for Life World Run
Allwyn has been a proud global partner of the Wings for Life World Run since 2023, continuously helping to raise funds and awareness and to find a cure for spinal cord injuries.
More than Equal
Allwyn are proud sponsors of More than Equal, a not-for-profit initiative that aims to give equal opportunities for female drivers in F1.
Our Responsible Gaming Principles
Protecting our customers is paramount to what we do at Allwyn. We’re always investing and developing new tools to do this.
Developing new technologies
We use innovative AI to detect problem play amongst players across all our markets.
Minors prevention
We enforce a company-wide rule that players must be 18 or over to play.
Education is key
We are investing in educating our staff and players to better spot signs of problem play.
Evidence
Allwyn is fully committed to achieving our principles. Read our ESG report to find out how we do this.