Formula 1®

Allwyn is an Official Partner of Formula 1®

Beginning in the sport's 75th anniversary year, Allwyn's multi-year partnership with Formula 1® will drive increased global awareness reaching 750 million racing fans, and 96 million social media followers.

About

The multi-year partnership with Formula 1® represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across the globe, 750 million fans, and 96 million social media followers, as well as its reach across broadcast channels and entertainment outlets.

The partnership will reinforce Allwyn's position as an international brand driving community impact across the world, in support of its global growth plans.

At the heart of the partnership is the development of initiatives that will support the company’s ambition to be a positive contributor to society globally. With Allwyn and Formula 1® equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s ever-growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.

Formula 1® in numbers

With 75 years or heritage, F1® is the world’s most prestigious motor racing competition

0Grands Prix™

held across 21 countries during the 2025 Formula 1 World Championship™ season

0million fans

enjoy Formula 1® across the globe

0million

followers across social media

Official Partner

We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.

Karel Komárek

Allwyn Board Chair and Founder

Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.

Robert Chvátal

Allwyn CEO

We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.